Adobe

Sensei

Firefly

Bizible

Adobe Commerce Cloud

Adobe Target

Adobe Experience Manager

Real-time Customer Data Platform

Campaign

Neolane

Marketo Engagement Platform

Adobe Journey Optimizer

Scene7

AEM Assets

AEM Sites

Related Posts

PhoneGap/Cordova Vs Oracle and IBM Mobile Offerings

A key question arises: if you develop your mobile application using web technologies and use Cordova to wrap it, why license Oracle ADF Mobile, IBM Worklight, Adobe or one of the other commercial vendors in the first place instead of using Cordova directly?

We need more loosely-coupled WCM offerings

As the Web CMS marketplace pendulum has swung from content management to experience management over the past few years, we've seen a greater emphasis on "coupled" architectures. That's not always a good thing

Adobe Experience Manager vs. Sitecore CMS

Adobe EM and Sitecore CMS are two platforms that come head to head quite often in the WCM product selection projects we lead for our customers. Here are some pointers to help distinguish strengths and weaknesses of Adobe Experience Manager versus Sitecore CMS

Adobe finally adds marketing automation through Neolane acquisition

In the meantime, customers should ready yourselves for more integration woes, cultural mishaps between the two companies, and (yet again) different branding and messaging -- something we've seen over and over again with every Adobe acquisition. Seriously, I change my Facebook status less often than Adobe changes its digital marketing branding and messaging

The Case Against Adobe CQ - WEM

Adobe is nothing if not a good marketer of software, and the company understands in particular how to talk to creatives, editors, and marketers, the three key business stakeholders in any web content management effort. Also, analysts and media make a habit of fawning over the company. As a result, Adobe CQ has a tendency to land on a lot of enterprise short lists for CMS selection, including frequently when it doesn't belong. So, let's pause for a moment and consider just a few of the manifold reasons why Adobe CQ might not be a good fit for your organization

Marketo gets ready for an IPO - should customers care?

Last month, marketing automation software company Marketo, one of the vendors we evaluate in our Digital Marketing Technology stream, filed an S-1 registration, which is one of the first major steps towards an IPO. Along the way, many details about Marketo's business have emerged publicly for the first time. Here are some key things for enterprise marketing technology buyers to note

Salesforce adds Social Advertising to Marketing Cloud

Salesforce launched a new service called "Social.com" as part of its Marketing Cloud offering. Social.com allows you to create ad campaigns for Facebook and Twitter. It actually came to Salesforce via its Buddy Media acquisition but Salesforce has re-launched it as a separately-branded produc

Back to DACH

As much any of the other five continents where we have research customers, we see that Europe is particularly regionally inclined: small vendors flourish in their local markets, often keeping out larger global competitors. But perhaps moreso than the rest of western Europe (UK excluded), out of DACH has come come of the largest technology powerhouses in content management, from the likes of SAP and CoreMedia to Day (since acquired by Adobe) and e-Spirit, to open source projects such as Magnolia, OpenCMS, and Typo3

To Portalize or Not?

I continue to be amazed at the frequency of how often this question comes up: "Should we use a Portal platform to build out our Intranet / Customer Extranet / Fill in your scenario], or not?

Digital Marketing - An Emerging Role for Integrators

As major enterprises invest ever-larger resources in digital marketing technology, I think a gap is emerging at the upper end of the market in terms of the talent required to make these tools work at an enterprise level