Excerpt from the Adobe: evaluation:
"Adobe Marketing Cloud is a multi-layered offering, akin to a large and complex graphic one might create in Photoshop -- except (unlike Photoshop)you can't click a few buttons and(P. 60 in the Marketing Automation & Campaign Execution Report. )
have these layers easily constitute a cohesive whole. ..."
Adobe Experience Manager
Real-time Customer Data Platform
Marketo Engagement Platform
Amid the vendor's annual summit featuring the usual spate of sports-and-entertainment dignitaries, it's always a challenge to figure out what's substance from what's splash.
As we talk to more customers, some real differences emerge.