As Microsoft aggressively "cloudifies" its solution portfolio though, we're witnessing some major changes happening to the product line. What are the implications for you as a customer?
Major forces are buffeting the Web Content & Experience Management (WCM) marketplace, and key vendors and open source players are tacking in different directions in response. Some are expanding the scope of functionality, others are narrowing their focus, while others simply sail on like it's still the good old days.
We just released an advisory paper "Contrasting the Major Marketing Clouds" for RSG research subscribers. This brief is an excellent way for marketing / technology executives to quickly gain a comparative understanding of the leading marketing clouds.
What's new and improved? Updates to three vendor evaluations - Adobe, IBM Marketing Cloud, and Marketo. Plus updated descriptions of the strategic considerations.
We know from the experience of enterprises who successfully separated from first-generation WCM tools like TeamSite that you have several choices about how to exit in an iterative way.
The past few years have seen the universal decline of big established Enterprise Content Management (ECM) players when it comes to Web Content & Experience Management (WCM). In their place has arisen a new set of alternative vendors offering alluring and feature-rich — yet complex and expensive — WCM offerings.
Instead of being able to make a decision on a candidate you can really stand behind, you are forced to stick with what the party establishment chose for you, even if you know it’s not the best choice for your enterprise.
In short, this is co-opetition of sorts between Adobe and Microsoft. Co-operate and compete with each other opportunistically, while agreeing on a flashy announcement that makes you both look good in the press. For you the MarTech enterprise buyer, it's going to be business as usual
We're all still waiting not only for the next chapter of this novel to be written, but even just for the author to get clear on the outline of the story