Excerpt from the Adobe: evaluation:
"Like its competitors, Marketo employs a scoring-based prioritization system, although Marketo's is comparatively sophisticated for those customers who have truly invested significant time and attention to this process. In addition to activity (behavior), Marketo can ..."(P. 134 in the Marketing Automation & Campaign Execution Report. )
Adobe Experience Manager
Real-time Customer Data Platform
Marketo Engagement Platform
Amid the vendor's annual summit featuring the usual spate of sports-and-entertainment dignitaries, it's always a challenge to figure out what's substance from what's splash.
As we talk to more customers, some real differences emerge.