Here's our yearly attempt to predict what will happen with Digital Marketing and Digital Workplace technology in the upcoming year.

The popularity of Slack, particularly on the user engagement front (it may not really be ready for large enterprise use) — a group chat tool developed with a mobile-first design ethos — underscores that mobile collaboration in the digital workplace remains an unmet need. Traditional collaboration vendors have lagged here but are scrambling to catch-up.

Slack has become one of the hottest — dare we say fashionable? — new vendors in the enterprise social-collaboration space

Digital workplace leaders are seeking best practices and answers to some very practical questions.

Both the tech press and the mainstream publications gush over this tool as if it were the next best thing since sliced bread, but Slack is unproven for enterprise use.

Google is serious about the enterprise; Harmon.ie is serious about email; but Slack wants to kill email, and SAP wants to be socially savvy. Can they all get there?