The exact architecture of the Open Data Initiative remains unclear, but in terms of intent, CDPs have the same objective...
Excerpt from the Salesforce: ExactTarget Marketing Cloud Email evaluation:
"While ExactTarget provides decent capabilities for capturing subscribers and managing data related to subscribers, its overall lead management capabilities end here. Unlike most other tools, there is no way to prioritize or score your leads. There are also no..."(P. 152 in the Campaign and Lead Management Technology Report. )
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