I don't think this is a game-changer for Adobe, but it could have a big impact on Marketo customers....
Excerpt from the Marketo: Engagement Marketing Platform evaluation:
"Like its competitors, Marketo employs a scoring-based prioritization system, although Marketo's is comparatively sophisticated for those customers who have truly invested significant time and attention to this process. In addition to activity (behavior), Marketo can..."(P. 134 in the Campaign and Lead Management Technology Report. )
Get the right vendor Shortlist based on your unique requirements.