Myths are important because they allow us to share common stories. They often have a foundation in the truth, but in a commercial context, they can become disconnected from reality...
Excerpt from the IBM: Watson Marketing evaluation:
"Although IBM will offer you a putative solution for almost any requirement, it most likely will not be a single offering - or even come from a single product family - and the structure of the solution will typically vary from salesperson to salesperson, or..."(P. 71 in the Marketing Automation & Campaign Execution Report. )
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