Myths That MarTech Vendors Tell Themselves

• March 14, 2019

Myths are important because they allow us to share common stories. They often have a foundation in the truth, but in a commercial context, they can become disconnected from reality...

Contrasting the Marketing Clouds - Adobe, IBM, Oracle, Salesforce

• April 20, 2017

We just released an advisory paper "Contrasting the Major Marketing Clouds" for RSG research subscribers. This brief is an excellent way for marketing / technology executives to quickly gain a comparative understanding of the leading marketing clouds....

New and Updated Marketing Technology Evaluations

• July 13, 2015

Get a sneak peek of updated evaluations of Salesforce, Oracle, IBM Silverpop, Act-On, Infusionsoft, and Vuture...

Mind the Overhead in Digital Marketing Suites

• May 18, 2015

When a vendor acquires another product and puts (vendors will say "integrate") that tool within an existing “suite,” it usually comes with a key side effect: overlapping features across multiple products within the suite...

Oracle and Salesforce - More similar than different?

• June 12, 2014

Oracle and Salesforce represent two very different vendors that share a vision of integrated digital marketing, but come to this space from very separate directions...

IBM, Oracle and Salesforce -- How integrated are their Digital Marketing Suites?

• June 9, 2014

So if you want to do "end-to-end digital marketing", should you go with one of these suites or opt for point solutions?...

Updated Digital Marketing Technology Evaluations - IBM, Oracle, Salesforce, Teradata and more

• June 5, 2014

The name of the game for digital marketing vendors has been acquisitions and more acquisitions -- as you can perhaps gauge from the multiple product names across the vendors here....

IBM to acquire Silverpop

• April 14, 2014

In our last update to RSG's Marketing Automation and Social evaluations, we had mentioned that the company is a prime acquisition target as one of the few remaining major independent marketing automation vendors. All the big ones -- Oracle (Eloqua and Responsys), Salesforce.com (ExactTarget and Pardot) and Adobe (Neolane) have already been active in M&A in this marketplace and so in that sense, this wasn't a big surprise...

Major Updates to our Digital Marketing Technology Evaluations

• August 19, 2013

The digital marketing technology world moves quickly. To keep up with the changes, we have just released a major update to our Digital Marketing Technology vendor evaluations...

Oracle increases its social and cloud presence with Involver

• July 12, 2012

In my last post about Oracle's Collective Intellect acquisition,  I wrote:

... I suspect Oracle will make more acquisitions in this space and then package these multiple acquisitions as a platform...

Oracle did not disappoint...

Oracle to buy Social Media Monitoring vendor Collective Intellect

• June 12, 2012

In terms of buzzwords, digital marketing technology lies at the intersection of Cloud and Big Data and because of that, bigger infrastructure vendors are slowly building capabilities in this area...

Digital Marketing - Forthcoming Evaluation Research

• February 28, 2012

Train and Metro networks around the world are perpetually under construction, with new lines getting added regularly and existing ones getting a makeover. We are also adding a new line called "Digital Marketing" to our own Vendor Map.

As I noted in this blog post, Digital Marketing can cover a panoply of different tools and technologies for Marketers. In our new research, we will cover vendors that focus on the following aspects of Digital Marketing...