But now with even SMBs adopting cloud-based DAMs containing hundreds of thousands of assets numbering in the dozens of terabytes, deployment strategy has become more important than the rather arbitrary term "enterprise"

Things used to be a lot simpler for broadcasters. Generally what they produced had a single destination: television. Today, multi-channel needs and the digitization of many decades of video archives is driving investment in Broadcast & Media Asset Management (MAM) technology

Previously, MAM was positioned as “super software” that can completely transform the processes, systems and operations of a media company. Now, Avid is more circumspect.

Media Asset Management is a market that's coming out of hibernation and getting ready for prime time as media companies and broadcasters prepare themselves for a multi-platform world

Enterprises may be just now waking up to the promise and perils of video but media and broadcast companies have always been trying to manage video (and audio) content.

Today we release version 4.2 of our Digital & Media Asset Management Report, which includes 25+ new pages of detailed evaluations of four very different vendors in the DAM & MAM markets.

Today we publish our 2012 Digital & Media Asset Management Market Overview. Things are markedly more exciting in the DAM & MAM world as we start 2012, versus the relatively calmer 2011. Product development has picked up, in particular among mid-size and large DAM vendors, as they attempt to beef up their feature offerings to cover more of the digital & media management spectrum