MarTech Mergers - Decoding the Aprimo Acquisition of ADAM Software
Two turkeys do not make an eagle. Or will we see the rise of a phoenix?...
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Aprimo
Excerpt from the Aprimo: Aprimo DAM evaluation:"Delivery is now exclusively SaaS for new customers. Aprimo continues to support single tenant managed cloud and on premise customers and provides an upgrade path...."
(P. 147 in the Digital Asset Management Report. )
Aprimo DAM
- One of 27 vendors evaluated in the Digital & Media Asset Management stream
- Download a complimentary sample vendor evaluation from our DAM evaluation research.
Campaign
- One of 14 vendors evaluated in the Campaign & Lead Management Technology stream
- Download a complimentary sample vendor evaluation from our DMT evaluation research.
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