Vendors Evaluated

Suite / Platform Vendors

Acoustic: Acoustic Exchange
Adobe: Real-time Customer Data Platform
Microsoft: Dynamics 365 Customer Insights
Oracle: CX Unity
Salesforce: Salesforce CDP
SAP: SAP Customer Data Platform

Product Vendors

ActionIQ: ActionIQ CDP
Acquia: AgilOne CDP
Amperity: Amperity
Ascent360: Ascent360 CDP
BlueConic: BlueConic Customer Data Platform
Blueshift Labs: Blueshift
BlueVenn: Customer Data Platform
CrossEngage: Customer Data & Engagement Platform
D4t4 Solutions: Celebrus CDP
Lemnisk: Lemnisk
Lexer: Lexer Customer Data Platform
Lytics: Lytics Customer Data Platform
Mastercard: SessionM Platform
mParticle: mParticle
NGDATA: NGDATA CDP
Optimove: Optimove Core
Quaero: Quaero CDP
QuickPivot: QuickPivot
RedPoint Global: RedPoint Customer Engagement Hub
Salesforce: Interaction Studio
Tealium: Universal Data Hub
Treasure Data: Enterprise CDP
Twilio: Segment - Personas

Complex

Adobe: AEM Assets
censhare: censhare DAM
Esko/MediaBeacon: MediaBeacon DAM
Nuxeo: Nuxeo Enterprise Platform
Orange Logic: Cortex
Sitecore: Sitecore Content Hub
Tenovos: Active Story Management

Simpler

Brandfolder: Brandfolder
Brandworkz: Brandworkz
Bright Interactive: Asset Bank
Canto: Canto DAM
Evolphin: Zoom
Extensis: Portfolio
FotoWare: FotoWeb and FotoStation
IntelligenceBank: IntelligenceBank DAM
MerlinOne: Merlin
ResourceSpace: ResourceSpace

Mid-Range

Aprimo: Aprimo DAM
Bynder: Bynder
celum: celum DAM
NetX: NetX
Picturepark: Picturepark
Widen: Widen Collective
WoodWing: Assets

Legacy - Complex

OpenText: OpenText Media Management
Oracle: WebCenter Content

B2B-Focused Marketing Automation Platforms

Act-On: Act-On
HubSpot: Marketing Hub
Adobe: Marketo Engagement Platform
Microsoft: Microsoft Dynamics 365 for Marketing
Oracle: Eloqua Marketing Cloud
Salesforce: Pardot

B2C-Focused ESPs / Automation Platforms

Acoustic: Acoustic Campaign
Adobe: Campaign
Aprimo: Campaign
CM Group: Selligent Marketing Cloud
HCL: Unica Campaign
Iterable: Iterable
MessageGears: MessageGears Platform
Salesforce: Marketing Cloud

MarTech Suites

Acoustic: Acoustic Campaign
Adobe: Adobe Campaign
Oracle: Eloqua Marketing Cloud
Salesforce: Journey Builder - Interaction Studio

Pure-Play

Kitewheel: Customer Journey Hub
Relay42: Relay42 Platform
Thunderhead: ONE Engagement Hub
Usermind: Customer Engagement Hub

BPM-Oriented

Creatio: bpm'online marketing
Infor: Omni-Channel Campaign Management
Pegasystems: Pega Marketing

Journey Analytics

Pointillist: Customer Journey Analytics Platform
Teradata: Customer Journey Analytics Solution

Contact Center-Oriented

Genesys: Customer Experience Platform
Nice: inContact CXone

Complex Platforms

Adobe: Adobe Experience Manager
censhare: censhare
CoreMedia: Content Cloud
Nuxeo: Nuxeo
Oracle: Oracle Content and Experience
Sitecore: Sitecore Marketing Content Hub

Specialized Products

Acoustic: Acoustic Content
Contentful: Contentful
Marcom Central: MarcomCentral
Picturepark: Picturepark Content Platform
Tenovos: Tenovos Global Marketing Supply Chain

Personalization Vendors

Adobe: Adobe Target
Algonomy: RichRelevance
Dynamic Yield: Dynamic Yield
Kibo: Monetate/Certona
Optimizely: Optimizely
SAP: Emarsys

Legacy Platforms

HCL: Web Content Manager
Microsoft: SharePoint 2019
OpenText: TeamSite
Oracle: WebCenter Sites

Upper-Range Platforms

Brightspot: Brightspot
Contentful: Contentful
CoreMedia: Content Cloud
Acquia: Drupal
Optimizely: Episerver DXP
Liferay: Dig. Experience Platform

Mid-Range Platforms

Amplience: Amplience
Atex: Polopoly
BloomReach: Digital Experience Platform
Cloud CMS: Cloud CMS
Contentstack: Contentstack
Crafter Software: Crafter CMS
CrownPeak Technology: CrownPeak DXM
dotCMS: dotCMS
e-Spirit: FirstSpirit
Ibexa: Ibexa DXP
GX Software: XperienCentral
Jahia: Jahia Digital Experience Platform
Magnolia: Magnolia CMS
MODX: Revolution
Plone: Plone CMS
Progress Software: Sitefinity CMS
Umbraco: Umbraco CMS
WordPress: WordPress

High-End Toolkits

Adobe: AEM Sites
SDL: Tridion
Sitecore: Experience Platform