Organizational Development

Tangibles and Intangibles such as organizational resources, processes, and structures

1. Staffing & Resources
This refers to the people, budgets, and resources available for enterprise social-collaboration initiatives.
1Part-time responsibility to support social-collaboration among various staffers
2Dedicated team lead designated; capital and operational budgets allocated
3Dedicated social-collaboration business team; business or IT funding
4Dedicated developers business and IT funding
5Internal centers of excellence consult on best practices for social networking and collaboration
2. Governance & Program Management
This refers to the mechanisms that identify and assign teams and stakeholders for social-collaboration and processes that define and manage such initiatives at the enterprise level.
1No clear responsibility for social-collaboration services
2One unit commits to enterprise leadership; basic employee guidelines
3Executive and Working-level councils among HR, IT, Corp Comms, and key business units; structured program management processes; formal leadership authorization
4Business stakeholders drive agenda through product management approaches; mid-level leaders held accountable for staff participation
5Crowd-sourced or emergent allocation of investment
3. Culture and Alignment
This refers to both the soft (or intangible) factors such as the embrace of social-collaboration by management and concrete constructs like incentives intended to promote desired behaviors and outcomes.
1Vertical silos and horizontal strata predominate; no explicit encouragement to share digitally
2Enterprise commitment to social-collaboration as a business capability
3Digital employee recognition; leadership participation and commitment to greater openness; change management for mid-level leadership
4Incentives and active, continuous executive leadership; participation part of employee performance appraisal; board-level prioritization and follow-through
5Comprehensive staff and managerial performance evaluations based on effective collaboration and networking
4. Community Management
This refers to the people, processes and tools available to create and nurture communities of practices or groups organized around specific topics, functions or projects.
1No digital communities of practice/interest
2Staff can self-provision communities following enterprise guidelines
3Dedicated community management roles; tools for curation and promotion
4Community managers establish best practices and initiate policy changes
5Community self-management; facilitation decentralized; automated promotion of important discussions
5. Analytics & Optimization
This refers to the metrics and measurements for social-collaboration as well as the feedback loops in place for ongoing and continuous improvements.
1No metrics tracking
2Basic usage metrics collected
3Program managers analyze metrics and tweak systems
4Dedicated resources applied to interpreting results and recommending modifications
5What-if analysis and simulations of changes; advanced social network analysis; predictive resource modeling
Next: Business Capabilities