For each category, please rate your enterprise from 1 to 5.

Strategy and Alignment

Extent to which your AI efforts are grounded in business needs and opportunities

    1. AI Vision
    The presence of a clear, organization-wide vision for how AI supports marketing objectives
    2. Use Case Alignment
    The degree to which AI use cases are strategically aligned with marketing and customer engagement goals.
    3. Change Management
    The organization’s ability to manage the transition to AI-enabled marketing processes and tools, including culture and workflows.
    4. Business Value Realization
    How well the organization measures and realizes the business value from AI initiatives in marketing, such as improved ROI or customer metrics.
    5. Executive Support
    The level of prioritization and support AI initiatives receive from senior marketing and business leaders.