Webinar: The Right Way to Select Marketing Automation and Social Technology

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The accelerating evolution of marketing technology offers unprecedented opportunities — along with major stress — for marketing and IT leaders alike. Marketing visionaries seek to exploit new opportunities presented by emerging technologies and strive to focus on marketing innovation — rather than the broad proliferation of tools and suppliers in the technology marketplace.

This fast-paced webinar will help you quickly grasp the myriad of technologies available for multichannel digital marketing, with a special emphasis on marketing automation suites and platforms, as well as social media marketing & intelligence tools. By the end of this session, you will have a deeper understanding of what technologies will bring the most business value to your enterprise, and you will receive advice to help avoid common pitfalls.

The webinar is best suited for:

  • Marketers
  • IT planners
  • Tech-savvy business leaders

In this webinar, Kashyap will share proven, test-based methodologies to evaluate vendors in this fast-moving technology landscape. With more than a decade of experience advising enterprise technology buyers, Kashyap will guide you through specific steps to inform and prepare you to select the best-fitting solutions for your needs.