Market Analysis: 2014 Enterprise Mobile Technology Marketplace Analysis
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With mobile devices outselling traditional computers, mobility has clearly become an enterprise concern. Whether customer facing or employee facing, converting key services and information to mobile-friendly experiences is no longer optional.
“Enterprise mobile platforms” are a set of tools that provides capabilities for mobile application development as well as services required by these mobile applications. These tools can address business-to-customer (B2C) and/or business-to-employee (B2E) use cases.
In terms of vendors, a rather dynamic enterprise marketplace supports many contenders. That’s good news for you as an enterprise customer, because you have many choices and options; vendors have to demonstrate their value proposition, improve their offerings, and compete for your business.
This briefing offers a current snapshot of the key players in the enterprise mobile technology marketplace.