[On-demand Briefing] CDP Market Trends for 2021
The Customer Data Platform (CDP) marketplace has evolved rapidly over the past three years, and enterprise interest has only deepened during the pandemic. The market is maturing as well, with RSG advising some initial CDP replacements efforts as licensees get more savvy about true needs and fits.
In this recorded briefing RSG founder Tony Byrne gives a rapid-fire tour of these changes, and a look into key trends for 2021. Learn about the changing scope of CDP within broader MarTech stacks, what it means for big vendors entering the market in 2020, and how you should think about your customer data technology investments in the coming year.