Advisory: Enterprise Collaboration and Social Software Vendor Marketplace: H1, 2013
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In the "Enterprise Collaboration and Social Software" market, collaboration tools have persevered over time, but the newer social networking tools account for a great deal of revived interest in this software arena. This briefing offers a current snapshot and brief analysis of the key technology players in this marketplace.
In the early days, many vendors pitched themselves as "Facebook for the Enterprise." This is inapt for several reasons. As this Reality Check demonstrates, a rather dynamic enterprise marketplace supports many contenders — unlike the consumer social networking space where Facebook strides like a colossus. That's good news for you as an enterprise customer; when vendors must demonstrate their value propositions, improve their offerings, and compete for your business, you have many options.