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The Web Content Management marketplace is highly fragmented and becomes increasingly so with each passing year. All prospective WCM customers should take a multi-dimensional approach to identify the best solutions for each individual scenario. Traditional approaches for categorizing vendors consider technology underpinnings, geographic footprint, likely cost, and target customer segments and scenarios -- all of which are useful criteria, but incomplete. A broader picture takes into account the pace of evolution, both within the vendor and within its core toolset.