2011 Digital Asset Management Market Analysis

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In 2008, we stated that Digital Asset Management was always the bridesmaid, never the bride. The industry's most prominent vendors hung in a stasis of 20-50 employees and $8 - $15 million in revenues. Now in late 2010, we begin to get the sense that DAM might finally be earning its place in the spotlight and moving into the mainstream. Companies beyond the ad agencies and movie studios of the world have started to ask more about DAM, they are sending RFIs, and strategically planning for rich media management. As a result, vendors are growing their services teams and plugging in their existing technology (which hasn't evolved much in the last year) to meet the demand.