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Just two years ago, Google Analytics was considered by some to be an unstoppable steamroller in the Web Analytics marketplace. Google continues its successful run, but not necessarily at the expense of its major competitors. It turns out that enterprise web managers continue to seek services that Google cannot -- or will not -- provide. Employing The Real Story Group "Cross-Check" format, this briefing looks at broad dynamics in the Web Analytics marketplace, as well as an individual risk analysis for eight key vendors.