Questions? Feedback? powered by Olark live chat software

Web Analytics Marketplace Overview and Cross-Check

Please note: You must be subscribed to the Search or CMS research stream(s) to download this advisory. Please log in if you're subscribed to any of those research streams. Otherwise, see subscription details here.

Just two years ago, Google Analytics was considered by some to be an unstoppable steamroller in the Web Analytics marketplace. Google continues its successful run, but not necessarily at the expense of its major competitors. It turns out that enterprise web managers continue to seek services that Google cannot -- or will not -- provide. Employing The Real Story Group "Cross-Check" format, this briefing looks at broad dynamics in the Web Analytics marketplace, as well as an individual risk analysis for eight key vendors.