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An important, yet rarely acknowledged architectural and product development shift has transpired over the past couple of years in the content technology marketplaces we cover. The debate has shifted from "Suite vs. Best of Breed" to "Platform vs. Product." This is partly a natural evolution in vendor marketing as technologies and marketplaces mature. Yet this shift also has profound implications for you, the customer. Beyond the normal criteria of cost, functional fit, and vendor fit, you need to assess a tool's position on the Platform-Product continuum against internal needs and capabilities.