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You can find scores of case studies about successful campaign and lead management (CLM) software deployments. But what’s not so well shared are the failed or incomplete implementations. Things can go wrong in the MarTech world just as often as they go right. Unfortunately, software vendors are not always candid about the challenges you’ll face in leveraging their tool sets.
Join RSG Research Director, Kashyap Kompella, for a rapid tour of the “gotchas” to avoid when selecting or implementing this technology. Whether you are still considering your options or you have already licensed a CLM platform, this session will reveal insider wisdom about how to do it right.