Please note: You must be subscribed to the DAM research stream(s) to download this advisory. Please log in if you're subscribed to any of those research streams. Otherwise, see subscription details here.
In 2016, Digital Asset Management became more of a “household” term, establishing itself as a cornerstone technology underpinning all digital content distribution. As companies open their silos and start to understand how DAM and its core competency as a metadata engine could be automated — pushing and pulling assets and data to business-critical operations — a fundamental shift in thinking began to take place. DAM technology now plays a key role in the creation, reuse, and repurposing of concepts, ideas, and content at both the creation and curation stages. DAM’s success is increasingly measured in terms of asset findability and reuse, cost reductions at the agency level and beyond, and a quantitative — and qualitative — return on brand investment.