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As you devise or refine your digital strategy plans for 2016, you’ll want to make sure that you have the right Web Content & Experience Management (WCM) foundation in place.
In some cases, this will mean selecting a new WCM system — either to start from scratch, or to replace an existing system that no longer works for you. If you’re considering a new web CMS, then join RSG Founder Tony Byrne for this fast-paced tutorial. The webinar will examine best practices for a successful WCM product selection, and reveal potential pitfalls to avoid, allowing you to learn from others' mistakes.
Based on our 15 years of industry experience, we've witnessed many successful CMS implementations — as well as a few failed ones. Tony will share the most important Dos and Don'ts. He'll also examine the overall WCM marketplace to help you determine what tier might be the most appropriate for your business: upper-range platforms, simple products, or mid-range products or platforms. Then he'll guide you through specific steps to inform and prepare you to select the best-fitting CMS for your needs.
He'll conclude with the latest trends in the web content & experience management marketplace, and preview where vendors are heading.