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If you manage digital marketing for a large enterprise, you know that scalability matters — a lot. Yet "scale" is a tricky concept in technology. In the world of packaged applications — the kind that we evaluate — people talk about scale when referencing very different things, such as feature breadth and scenario diversity (scope), functional depth and richness (complexity), and transaction volumes and traffic intensity (usage).
Since all of these meanings are relevant, notions of scale can become vague, generic, and take on a marketing-speak quality. You don't want that.
Join Theresa Regli to devise a strategy for a marketing technology scalability checklist for large, global organizations. Designed to align both marketing and IT leaders, this checklist will help you address the unique problems of large digital marketing initiatives that vendors often neglect.