Please note: You must be subscribed to the DAM research stream(s) to download this advisory. Please log in if you're subscribed to any of those research streams. Otherwise, see subscription details here.
The Digital Asset Management (DAM) marketplace has a great diversity of vendors — ranging from sophisticated platform vendors to simple image library tools — but no single vendor dominates the segment.
Reliable estimates of the DAM market share are hard to come by and — as far as we can tell — have not been attempted. However, RSG has derived relative usage data from our survey of subscribers and other (primarily large) enterprises. While this data does not represent formal market share figures, it highlights key trends of the marketplace, particularly when viewed together with customer satisfaction scores emerging from the same survey cohort.