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Jive Software is a major player in the enterprise collaboration software space. During the “Enterprise 2.0” mania of the last decade, Jive was structured and valued as a high-growth play — both before and after its splashy IPO.
However, the company is now experiencing decelerated revenue and customer growth, leading to significant reduction in its market capitalization. Without concurrent cost reductions, this performance plateau calls into question Jive’s path-to-profitability and therefore its future viability as an independent company.
What does this mean for Jive and the enterprise collaboration software market as a whole? What are the implications for current and future customers of Jive (most of whom are quite happy with the platform)? This paper analyzes the strategic choices confronting Jive and makes specific recommendations for current and prospective customers.