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About the Topic
The digital marketer's toolkit gets ever wider as companies broaden their inbound and outbound marketing capabilities. Fortunately, most of these technologies get delivered as SaaS-based solutions where an enterprise can follow "pay-as-you-go" cost models.
However, RSG subscribers report that the broader costs in digital marketing can far exceed the expense of solution delivery. Join Tony Byrne for a review of the true costs of digital marketing, including a list of "gotchas" to avoid. We'll show you how to prepare and budget adequately, so that you can exploit these fast-moving technologies.