Please note: You must be subscribed
to the Mobile, MAM, DMT, Collaboration, DAM, Cloud, ECM, SharePoint, Search, CMS or Portals research stream(s) to download this
Please log in if you're subscribed to any of those research streams.
Otherwise, see subscription details here.
About the Topic Led by Real Story Group's Principal Analyst & Managing Director Theresa Regli, this webinar sheds light on the latest developments in the Brand & Digital Asset Management (DAM)and Broadcast & Media Asset Management (MAM) marketplace. Here are some of the topics we’ll discuss:
The DAM lifecycle continues to expand horizontally; the concept of DAM is no longer limited to the notion of managing finalized assets. Increased functionality supporting works-in-progress and asset production within DAM systems, or integration with asset production and distribution technologies, have become the norm
With many DAM and MAM vendors expanding their product & functional portfolios through partnerships, acquisitions, and organic growth, we’re seeing a parallel diminishing quality of vendor customer support and professional services
Despite the comparative maturity of the DAM industry, customers continue to struggle with foundational notions such as workflow and metadata management within DAM systems. Well-tested cloud offerings are also sparse
The idea of broadly functional Customer Experience Management (CXM) suites has made its way into DAM software suites, as enterprise vendors increasingly bundle marketing automation technologies with their DAM systems