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Over the past few years, three major software vendors -- Adobe, IBM, and Oracle -- have substantially expanded their digital marketing technology toolkits, mostly via acquisitions. In doing so, they’ve put powerful brand names behind the otherwise somewhat nascent areas of marketing automation and social media analytics.
So it's fair to call them "titans." But are they really head-to-head competitors? Are their newish services really as solid as their brands imply? What alternatives exist for you, the customer?
Join The Real Story Group for a fast-paced comparison of these major players, based on our path-breaking evaluations of major digital marketing platforms. Digital marketing budgets are growing, but that's all the more reason to join us to find out how to make the most out of your marketing technology investments.