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The marketplace for digital marketing technology has undergone several major shifts in 2013. First, a raft of acquisitions has heralded the rise of several mega-suites from the likes of Adobe, Oracle, and Salesforce. At the same time, the marketplace has seen credible new entrants, especially outside North America.
Join RSG Senior Analyst Irina Guseva as she presents a buyer-focused assessment of the digital marketing technology landscape going into 2014.