Advisory: DAM Best Practices in Large Organizations: How DAM Implementations Can Be Innovative, Enterprise Wide, and Multichannel
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This Advisory Paper covers the latest developments and innovations in the DAM industry, as well as how various commercial sectors are using DAM at an enterprise-wide level to run their marketing channels more effectively. The paper also highlights some of the best practices in DAM at large companies, including but not limited to those in project,marketing, and technical disciplines of a large organization as it typically adopts and moves through the process of fine-tuning its DAM system and strategy to achieve maximum results in global DAM projects.
Specifically, this paper discusses:
- DAM in the context of EIM (Enterprise Information Management)
- DAM Intersections with PIM / PLM
- DAM Intersections with WCM
- DAM Intersections with production tools
- DAM in a multichannel environment
- DAM in the overall context of Customer Experience Management