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Many of you will start the new 2013 year by devising new and refining existing digital strategy plans, and subsequently selecting appropriate technologies to support them. For many of you, this means selecting a new Web Content Management (WCM) System: either to start things from scratch, or to replace an existing system/vendor that no longer works for you. In "The Right Way to Select a Web CMS" webinar presented by Irina Guseva, RSG Senior Analyst, the goal is to examine both the best practices and the pitfalls of CMS product selection, allowing you to learn from others' mistakes, rather than repeating them.
Based on our extensive 11 years of industry experience, helping organizations small and large in CMS selection projects, we've seen many successful implementations — as well as a few failed CMS selections. Irina will share the dos and don'ts to prepare you for one of the most important technological decisions facing your organization. We'll look at the overall WCM marketplace to help you figure out which tier might be the most appropriate for your business: upper-range platforms, mid-range products, or simple products. Then we'll guide you through specific steps to cover all the bases to inform and prepare you for selecting the best fitting CMS for your needs. We'll also talk about the late trends in the Web Content and Experience Management (WCXM) market and discuss where vendors are heading — another piece of information that will help you in your decision-making process.