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Gamification is the use of popular video game techniques outside the realm of the gaming context. This new technology is just emerging, and is of great interest to vendors and enterprises alike. The jury is still out on whether gamification is really useful or if it’s just another passing fad. While supporters claim benefits like greater customer loyalty and improved employee efficiency, others dispute such claims.
During this webinar presentation, RSG Analyst Kashyap Kompella examined both sides of the argument and provide a balanced perspective, replete with actionable recommendations for enterprises considering gamification initiatives.
This webinar provides:
• An introduction to gamification and a critical analysis
• Real-world examples of gamification
• An overview of leading gamification tools