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Media asset management software is a critical spoke in the digital content supply chain and not just for media and broadcast companies. A wide array of organizations like parliaments, judicial courts, cultural and religious institutions, and (of course) more traditional enterprises have seen an explosion of rich media assets and have to manage an ever-increasing variety and volume of media assets.
Acknowledging this trend, The Real Story Group has added a dedicated research stream for Broadcast and Media Asset Management. In this inaugural webinar of the MAM research stream, RSG analyst Theresa Regli will introduce this research and walk you through the essentials of MAM, including: