Webinar - Evaluating Digital Marketing Technologies: A Sneak Peek
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You already know that marketing is evolving and becoming increasingly digitally focused. That means today's marketers must become much more proficient across various marketing technologies to be fully effective.
Consequently, you can find many types of tools that claim to provide "Digital Marketing." If you map these capabilities to tools, you will need one or more of the following and probably some others too:
- Lead Management tools
- Campaign Management tools for creating and managing campaigns using email, social media, web, and mobile
- Social Media Monitoring and Intelligence tools
- Landing Page Management tools
- Combinations of many of the above in self-styled "suites"
As you can imagine, there's a panoply of tools out there. In this preview of a new RSG evaluation research stream, de-mystify the highly crowded and fragmented digital marketing marketplace.
As with our other streams, Tony will provide a methodology for mapping business needs to technology alternatives, as well as a roadmap for evaluating digital marketing vendors.