Considerations when Selecting Content Delivery Networks and Online Video Platforms
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Many factors account for the ubiquitous role that video plays in the contemporary enterprise. Whether it’s a movie studio’s cinematic masterpiece, a broadcaster’s news clip, an animation studio’s cartoon, a university’s lecture, or video content in support of an agency-created brand strategy, video has become quite commonplace. From a consumer standpoint, the power of broadband, the capabilities of hand-held devices, and the recognition of the power of video all contribute to the explosion of video assets. To quote digital media thought leader David Lipsey, "If a picture is worth a thousand words, then a video may be worth a thousand pictures." Enterprise production and distribution of time-based media (video in particular) calls for specialized technology to support the process.
In this Advisory Paper, we provide essential definitions and vendor categories, as well as present key factors to consider when selecting Content Delivery Networks (CDNs) and Online Video Platforms (OVPs).