I'm really excited to announce that Scott Simmons has joined Real Story Group as Principal Analyst. With over 25 years of expertise in marketing technology (MarTech) strategy, delivery, and implementation, Scott brings a wealth of knowledge and experience to our team.

Throughout his career, Scott has led large, cross-functional teams in delivering innovative marketing technology solutions for Fortune 500 clients. His hands-on expertise spans a wide range of technologies, including CRM, CMS, CDP, AI, digital marketing, and experience management. Notably, Scott’s ability to align technology solutions with business objectives has driven operational efficiency, revenue growth, and transformative customer engagement time and again.

In his new role at Real Story Group, Scott will leverage his extensive experience in MarTech architecture development, vendor selection, and digital transformation to deliver technically rigorous and unbiased evaluations for enterprise technology customers. His proven track record of managing strategic partnerships, executing Go-To-Market strategies, and leading complex MarTech implementations makes him uniquely qualified to provide actionable insights to organizations navigating the ever-evolving MarTech landscape.

Please reach out if your firm would benefit from some vendor-neutral MarTech direction or advice in 2025.