If you're working hard to strengthen digital customer engagement at the engagement tier that's great, but it can also lead to a kind of muscle imbalance in your stacks, where you've invested in upper body strength at the expense of your core...
Building your core means taking a more fundamental, cross-channel approach that will apply resources lower in your body...uh...tech stack.
Going forward it will matter less what you do within channels and more what you do across channels. The answer? Pilates for your MarTech stack.
You can access the recording of this webinar here.