Join my colleague Tony Byrne for a rapid tour of some key marketplace themes from RSG's latest subway map.
Learn how tech stacks are evolving toward supporting more omnichannel needs, and what this means for eight key marketplaces.
If you manage your marketing or customer tech stack, this is a must-see educational session.
You can access the recorded webinar here.
Remember: the whole point of a CDP is to add value to Marketing and Digital operations.
Identity snafus are merely the most visible symptom of a much larger infrastructure challenge—and AI is about to make your choices far more consequential
Of all the platforms in a large-enterprise MarTech stack, CDPs have always engendered the most debate. What specific services make sense at that tier? How should CDPs fit into a modern architecture? Who should own and run the platform? What's the impact of AI?
The term CRM can take on very different meanings -- you'll want to align around just one.
