Packaged Customer Data Platform (CDP) technology has gotten hot in the past few years for very good reasons. CDPs can give marketers a much more adaptable environment to unify customer and prospect records.
Now you can chose from more than 20 plausible CDP platforms. Which one is right for you? On the surface they mostly look the same, but underneath the covers they actually behave quite differently.
Access this recorded briefing, where Tony Byrne educates on how to pick the right CDP. Based on RSG's usual hard-hitting evaluations of major CDP vendors, Tony tours the market and offers a practical methodology for selecting the platform best suited to your particular needs.
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