The MarTech marketplaces that RSG covers continue to evolve rapidly and have become more complex (with more overlaps!) this year. The Customer Data Platform (CDP) market is no different - with new vendors, more investment, emerging niches, and evolving use cases.
Join Tony Byrne for this fast paced tour of the latest trends in the CDP marketplace.
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You can access the recording of this webinar here.
Remember: the whole point of a CDP is to add value to Marketing and Digital operations.
Identity snafus are merely the most visible symptom of a much larger infrastructure challenge—and AI is about to make your choices far more consequential
Of all the platforms in a large-enterprise MarTech stack, CDPs have always engendered the most debate. What specific services make sense at that tier? How should CDPs fit into a modern architecture? Who should own and run the platform? What's the impact of AI?
The term CRM can take on very different meanings -- you'll want to align around just one.
