RSG has updated several vendor evaluations in our Marketing Automation and Campaign Management research stream. Here's a quick tour.
- Adobe Campaign: Old standby getting a piecemeal facelift
- Adobe Marketo: What to expect under new owners?
- Act-On: Still huffing and puffing...
- Oracle Eloqua: Aging royalty getting something of a new lease
- Hubspot Marketing Hub: One spoke in a growing wheel
- IBM Watson Campaign Automation: Somewhat less silver in the pop