Earlier this month, RSG updated a sizable set of vendor evaluations in our Customer Data Platform research stream. The vendors fall into two categories.
Subscribers will find updated chapters for CDPs from all six of the major MarTech players, including:
I posted longer thoughts about this (somewhat weak) category on LinkedIn today.
RSG updated several key other vendor evaluations, including:
CDP research subscribers can log in to access the latest info right away (either via our decision-support tools or simply downloading full or partial PDFs).
If your firm does not yet subscribe to RSG's research, you can always check out a free sample.
Have an opinion on CDPs? Join the conversation on that LinkedIn post above.