As I mentioned a few weeks ago, the Digital & Marketing Asset Management (DAM) market is getting a lot more notice from the enterprise C-suite. Vendors that have historically supported small, marketing-department implementations are vying for that attention, while historically "enterprise" vendors are looking to diversify their offerings into broader MarTech functionality and cloud-oriented deployments.

RSG's latest DAM research release updates our evaluations of eight vendors who span the gamut, from fast-growing, SaaS-oriented vendors like Bynder and WebDAM, to open source offerings like Nuxeo, to industry mainstays like ADAM, WAVE, and Canto who are trying to modernize their approaches. Close competitors NetX and MerlinOne still offer both on-prem and SaaS offerings, with straightforward pricing models.

These eight represent the diversity of the market that we still call DAM -- but a market quickly becoming so much more than simple asset management.

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