The MarTech Stack Leadership Council exists to give senior enterprise leaders a space to think more clearly about the technology, content, data, and operating models shaping modern marketing, content, and digital experience stacks.

This is not a conference panel and this is certainly not a vendor forum.

The Council is a peer-driven working group of enterprise leaders who want to pressure-test ideas, share what's actually working (and what isn't), and get ahead of the structural shifts reshaping MarTech, DAM, AI, and content operations.

We have two upcoming Council meetings that we invite you to consider:

February 26, 2026 (Virtual): Taxonomies in an AI World

AI has put taxonomy work back in the spotlight, but often for the wrong reasons. AI amplifies weak structure just as quickly as it amplifies good structure. This virtual Stack Leadership Council session will focus on how classification, metadata, and semantic models must evolve in an AI-driven environment.

Topics we'll explore together include:

• How taxonomies, ontologies, and knowledge graphs actually support AI systems in production
• Where rigid taxonomies break down and where flexibility is required
• How DAM, CMS, PIM, and data platforms are redefining “shared meaning” across the stack
• What “good enough” taxonomy looks like when speed and scale matter

April 13–15, 2026 (In Person): Stack Leadership Council Meeting in Houston, TX

Our spring 2026 in-person Stack Leadership Council meeting brings members together for deeper, more strategic conversations that are difficult to have in a virtual setting.

Over three days in Houston, Council members will work through real-world challenges facing large enterprises as they attempt to modernize their stacks while AI accelerates expectations across the business. The agenda is built around facilitated discussions, working sessions, and peer exchange. Themes will include:

• The shifting role of DAM, CMS, and "content warehouses" in AI-forward architectures
• Moving from content supply chains to content demand chains
• Organizational readiness for AI, not just technical readiness
• Governance, risk, and trust in automated decisioning
• Lessons learned from real stack transformations in global enterprises

As always, vendors are not in the room. The value comes from honest, practitioner-to-practitioner dialogue.

Who the Stack Leadership Council Is For

The Stack Leadership Council is designed for senior leaders at complex organizations, including:

• Marketing technology and enterprise architecture leaders
• Digital transformation, data, or platform owners
• Heads of DAM, content, or digital experience
• Practitioners responsible for selecting, integrating, or evolving enterprise stacks

Members come from global brands across industries including retail, CPG, financial services, hospitality, healthcare, and energy.

Apply to Join the Stack Leadership Council

If you are a MarTech Stack Leader and you value thoughtful, vendor-free conversation, we encourage you to apply:

Apply to join the Real Story Group Stack Leadership Council