Thoreau, Marketers, and the RSG Survey
American philosopher Henry David Thoreau said, "The mass of men lead lives of quiet desperation." Looking at the interim results from our ongoing Digital Marketing Technology survey, I am tempted to change that to "the mass of marketers."
Exhibit A: 55% of the survey respondents think that they are not leveraging the full potential of their marketing software.
Exhibit B: 44% of respondents think that they don't have the right marketing tools to fit their requirements.
Okay, so many enterprises don't have the right marketing software -- and even if they do, they do not extract full value from the software they've already bought. QED. A caveat is in order: our survey is ongoing, so the final results will vary.
What about you? Do you march to a different drummer? If you are involved in your organization's digital marketing efforts, please take ten minutes to participate in our Digital Marketing Technology Survey. In return, we'll send you a summary of the findings and invite you to a special webinar sharing the results.