Thoreau, Marketers, and the RSG Survey

American philosopher Henry David Thoreau said, "The mass of men lead lives of quiet desperation." Looking at the interim results from our ongoing Digital Marketing Technology survey, I am tempted to change that to "the mass of marketers." 

Exhibit A:  55% of the survey respondents think that they are not leveraging the full potential of their marketing software.

Majority of the organizations are not making full use of the marketing software they purchased

Exhibit B: 44% of respondents think that they don't have the right marketing tools to fit their requirements. 

Many organizations even feel that they don't have the right marketing tools

Okay, so many enterprises don't have the right marketing software -- and even if they do, they do not extract full value from the software they've already bought. QED. A caveat is in order: our survey is ongoing, so the final results will vary. 

What about you? Do you  march to a different drummer? If you are involved in your organization's digital marketing efforts, please take ten minutes to participate in our Digital Marketing Technology Survey. In return, we'll send you a summary of the findings and invite you to a special webinar sharing the results.

Our customers say...

"Finally, a review of MarTech suites that takes a critical look at these tools. I found it essential to understanding the promise of these solutions -- as well as some important tool and vendor weaknesses."

Alexander Deligtisch, Founder, Spliteye Multimedia

Other Email & Marketing Automation posts