Scenario analysis is the most efficient approach to understanding your needs and determining the right vendor shortlist. In the newly release and revamped Digital Asset Management (DAM) research, we settled on 13 common scenarios (including some new ones) to evaluate ~30 DAM vendors.
While not always by vendor design, DAM products will fit better — or worse — for different use cases. No single product will fit every scenario; in fact, most tools excel at only one or two primary use cases. So RSG's thirteen common DAM scenarios should be the primary discriminator to help you identify which products could be a good fit for you.
These scenarios are abstractions and of course will overlap a bit. In practice, your own digital asset management effort will most likely comprise a combination of scenarios and that's why picking the best DAM plaform often entails making some key trade-offs.
We break them down into five broad categories:
- Basic Brand Management
- Multilingual Brand Management
Marketing Asset Management:
- Advertising & Marketing Asset Management
- Product Asset Management
- Integrated Marketing Content Hub
Enterprise Asset Management:
- Work-in-Progress Creative Management
- Photo / Asset Library
- Media-based Knowledge Management
- Highly-regulated Environment
- Digital+Print Publishing
- Periodical & Catalog Production
Video & Audio Management:
- Media Library Review & Approval
- Media Editing & Assembly
Over the next few weeks, we'll be publishing a breakdown of each of the thirteen scenarios.