Tech Selection Is a Core Digital Skill

Digital marketing and workplace technology stacks are expanding and for good reason: innovation is spawning major new categories and scores of emerging vendors.  Long gone are the days when you could just rely on Microsoft, Adobe, Oracle, or IBM to supply all your needs.  Digital transformation is a multi-vendor game, and that means digital leaders need to be versed in how to select the right tools for their teams.

Fortunately, the modern digital world has also supplied a useful methodology for selecting technology: design thinking.

Real Story Group has been at the forefront of applying design thinking to this challenge.  Read on to see how you can apply it too. 


Tools to Help

As you look to make the right choices, you can turn to RSG for...

Try the ShortList Builder

Sometimes you just need to compare two vendors head to head. 

Assess your effectiveness

Next Steps

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